Submitted by Mike Grenville on Fri, 05 Mar 2004 10:31

Buongiorno Vitaminic is to provide mobile content via video games machines in pubs across the UK

B! Mobile, the UK’s mobile entertainment business of Buongiorno Vitaminic, has signed a deal that will enable its mobile content catalogue that includes downloadable ringtones, wallpapers and java games to be available via video games machines developed by Games Warehouse.

Games Warehouse, which currently supplies Rank Leisure with games such as ‘Snakes and Ladders’ and ‘South Park’ through it’s "Paragon" coin operated video games machines, will add the B! Mobile download options to its machines. They will be accessible to consumers for £0.50, with additional charges for the services billed to individual mobile phone account.

In 2003 the UK ringtone market was worth around £75 million, and is forecast to grow to £125 million in 2004 with the coin operated video games market in the UK being worth around £100 million.

The service will be rolled out into 3,000 machines across the UK over the next month.

www.buongiorno.com