Submitted by Mike Grenville on Fri, 31 Oct 2003 15:38

Hundreds of UK consumers are sending in text messages to a specially developed 'Mookia' phone that Greenpeace will deliver to Sainsbury's supermarket to draw attention to dairy cows being fed Genetically Modified (GM) maize.

"The phone has been set up to display messages sent in by consumers and is fitted with a content filter so that nothing too rude is displayed on the phone" said Greenpeace campaigner Nathan Argent

Greenpeace is hoping Sainsbury's will accept in their offices so that they can be aware of the strength of public feeling about GM animal feed and that there is no market for GM milk.

The 'something scary in the dairy' campaign was launched at the end of September and runs until the end of the year is one of a growing number of ways that Greepeace is using mobile messaging.

To text Sainsbury's Mookia phone, send an SMS to 07730 80 5000 and start your message with GP (in upper case letters). For example: "GP Take GM out of our milk".

Greenpeace - something scary in the dairy

www.greenpeace.org.uk