Submitted by Mike Grenville on Fri, 15 Aug 2003 11:04

The Mobile Entertainment Forum (MEF) has released a unique new glossary of terms defining the mobile entertainment industry.

The rapid evolution of mobile entertainment and advances in technology have meant that a number of industries, including entertainment and telecommunications, must now communicate effectively if mobile entertainment is to reach its full potential.

However, each industry has created its own terminology and definitions, leading to misunderstandings as the two industries converge.

The glossary, compiled and edited by the MEF's Strategic Partner Stephen N. Wiener, with extensive input from MEF members, provides a valuable resource for the continued growth of mobile entertainment by creating a common reference point for all participants. "The worlds of entertainment and telecommunications are as different as two businesses can be," said Mr. Wiener. "Often the same terms are used in each industry and mean very different things. These differences have to be recognized to form a basis of mutual understanding. This reference will help build the common ground for Mobile Entertainment to thrive."

The glossary is a 'living' document and will be regularly revised and updated to align with the industry as it continues to grow.

"The mobile entertainment sector is a unique environment," said Dr. Rann Smorodinsky, the Chairman of the MEF and co-founder of Cash-U. "The combination of cutting edge wireless technology and the ability to deliver a range of entertainment services to handsets makes it the most dynamic medium in the world today. The interface between the very technical and hardware oriented wireless community and the enormously broad and varied entertainment sector has been a major constraint, simply because the two sectors are approaching this area from such different perspectives. The creation of a common glossary for the sector may seem trivial, but it is a valuable step in the evolution of mobile entertainment."

A copy of the definitions can be downloaded here: Terminology of Mobile Entertainment

More on The Mobile Entertainment Forum