Submitted by Mike Grenville on Fri, 15 May 2009 11:37

European stock market updates and financial news summaries are now available from CNBC to the UK market by SMS

Launched on 11 May, the service allows subscribers to receive up to three text messages on their mobile devices each weekday. Subscribers have the option to receive two European financial markets updates (one at 10.00 and one at 16.45) and one update in the evening highlighting CNBC’s key on-air guests and analysts for the following day. Customers can subscribe to the SMS service by texting ‘MARKET’ to 83333 and ‘GUEST’ to 83333 respectively. Each alert will cost 25p and subscribers can opt out of the service at any time.

The launch will be backed by multi-platform marketing activities that include on-air promos across CNBC’s UK feed, a targeted e-mail marketing campaign and a dedicated mobile services section on CNBC.com.

The messages are delivered by Minick and each SMS alert costs £0.25p billed until subscribers send ‘STOP MARKET’ or ‘STOP GUEST’ from their mobile to 83333.