Thu, 02 Sep 2010 16:41:01
Stats & Research: Text Messaging Continues Growth At O2

Submitted by Mike Grenville on Mon, 30 Jul 2007 14:50

o2 logo The latest results SMS volumes grew by 15% year on year to 7.10 billion messages across the O2 group as revealed in the 2007 second quarter results.

Peter Erskine, Chairman & Chief Executive of Telefónica O2 Europe, said that “Against the backdrop of highly competitive European markets, O2 has built on its robust start to the year, adding 534,000 mobile customers in the second quarter, taking the total mobile customer base to 36.4 million, 8.4% higher than last year".

In the UK, data ARPU of €11.0 was 8.6% higher in local currency than the same period last year, driven primarily by growth in text message volumes up 18.7% as well as increasing usage of a range of non-SMS services, and 1% higher than the previous quarter.

Number Of SMS Messages

3 months ended: 
		Jun06 	Sep06 	Dec06 	Mar07 	Jun07
millions

O2 UK 		4,368 	4,651 	5,089 	5,241 	5,184

O2 Germany 	727 	727 	734 	697 	741

O2 Ireland 	392 	397 	424 	428 	404

O2 Czech Repub. 692 	698 	778 	750 	752

Manx 		12 	12 	12 	13 	14

O2 Group 	6,191 	6,485 	7,037 	7,128 	7,095

Data ARPU

(quarterly monthly average) - €uro
		Jun06 	Sep06 	Dec06 	Mar07 	Jun07
		
O2 UK 		10.0 	10.6 	10.7 	11.0 	11.0
% non-SMS data 	13.3% 	13.1% 	12.5% 	13.4% 	14.2%

O2 Germany 	5.4 	5.8 	5.9 	5.1 	5.1
% non-SMS data 	21.5% 	21.4% 	22.6% 	24.9% 	25.0%

O2 Ireland 	9.5 	9.9 	10.0 	11.5 	11.2
% non-SMS data 	15.6% 	18.4% 	19.6% 	19.9% 	23.4%

O2 Czech Repub	3.7 	3.8 	4.0 	3.8 	3.9
% non-SMS data 	38.7% 	43.0% 	40.0% 	41.0% 	42.0%

Total Mobile Customer Numbers

		Jun06 	Sep06 	Dec06 	Mar07 	Jun07

O2 UK 		16,814 	17,338 17,633 	17,751  17,785

O2 Germany	10,335 	10,629 11,025 	11,184 	11,558

O2 Ireland 	1,599 	1,603 	1,632 	1,633 	1,631

Manx 		69 	70 	71 	72 	77

O2 Czech Repub. 4,770 	4,760 	4,864 	4,839 	4,894

O2 GROUP	33,588 	34,400 	35,225 	35,866 	36,400


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