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Submitted by Mike Grenville on Tue, 03 Apr 2007 15:19 |
With nearly two-thirds (60%) of women craving a love text message, T-Mobile is looking for a ‘Txt laureate’ and is offering £1,500 in prizes for SMS love poems. Deadline 12th April.
The British love affair with romantic letters is over, as the nation turns onto amorous texting, reveals research by T-Mobile.
T-Mobile has teamed up with poet Luke Wright to craft the ultimate SMS love poem, and encourage Brits to woo lovers with mobile messages. And, to celebrate World Poetry Day, T-Mobile is inviting Brits to become the country’s first ‘Txt laureate’ by texting the best romantic SMS poem to win cash prizes of up to £1000.
The Joy Of Text
According to the T-Mobile survey carried out by Tickbox amongst 1,137 British adults, 40% of us cherish mobile love messages by keeping them on their handset, and nearly half of us (46%) crave flirty SMSs and poems. Under 24s are the most sentimental - 49% keep more than 20 romantic texts on their phone, while only 16% of people over 45 years keep that many. Women (40%) and under 24s (62%) find it easiest to communicate feelings via text rather than face-to-face, while one in five men (19%) find poetry the most romantic form of communication.
People dating less than six months also send the most flirty texts (82%) and romantic emails (61%). After five years together this drops dramatically to 58% for texts and 45% for emails.
Lysa McIntyre, T-Mobile’s Head of Beyond Voice, said: “Lovers clearly adore the joy of text – and every day millions of love messages are sent and received across the UK. It means romantic poetry is flourishing, even though love letters are a thing of the past, and we want to find and preserve the best in our competition to find the UK’s Txt laureate.â€
“T-Mobile wants to make it easy for customers who like to send high volumes of texts -sending a love text is less than 10% of the cost of sending a love letter. We have introduced a great pay as you go price plan called Text Appeal, which is designed specifically for people who love to text. Text Appeal gives customers the best value text rate in the UK market with texts to any network at anytime only 3p each - without any catches.â€
Prizes For Words Of Love
The free-to-enter competition is open to everyone and has the set theme as ‘love’. First prize is £1000, second is £350, and third is £150. The winner will also receive a new T-Mobile handset.
The judging panel, including Luke Wright and a T-Mobile representative, will look for these elements in each poem:
- Originality/individual creativity
- Adherence to the theme of ‘love’
- Unusual imagery or word play
- Attention to the sound of words
- Overall emotional impact of the poem
- An understanding of SMS language
- Good editing
How to enter:
T-Mobile customers can enter by text to 48001. Others can email lovetext@Brands2Life.com
or by leaving a comment on one of the posts on the website below.
Closing date for entries: 12:00pm April 12th 2007
When entering, include your name, age and mobile phone number for notification. There is no entry fee and you may enter as often as you like.
www.t-mobile.co.uk/lovetext
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