Submitted by Mike Grenville on Sun, 12 Feb 2006 10:39

Rollout plans for the dotmobi domain name have been announced with the early sunrise registration period starting in June this year.

The “Sunrise Registration Period” for trademark holders will be followed by the “General Registration” in September.

The orgnisation plans to offer the mobile industry a week long advance period to register their trade and service marks, at the end of May. This week long period is referred to as the “Limited Industry Sunrise”. Industry associations such as the GSM Association (one of mTLD’s founding investors), CTIA – The Wireless Association®, and the Mobile Marketing Association (MMA) among others have lined up to support the dotmobi sunrise for their membership.

After the Limited Industry Sunrise, all companies will be able to register their trade- and service-mark names as a second level dotmobi (e.g., myname.mobi) domain name from June to August 2006. Dotmobi will then be available for registration by the general public in September 2006. Companies and individuals who want to register can get their dotmobi domain names through participating ICANN accredited registrars.

The rollout announcement follows the recent publication of the consultative edition of dotmobi’s Switch On! Web Browsing Guides – handbooks to ensure the best possible internet experience for the mobile user.

The mobile Top Level Domain Ltd (mTLD) joint venture company based in Dublin, gained approval from ICANN (Internet Corporation for Assigned Names and Numbers) for the ‘.mobi’ Sponsored Top level Domain (TLD) in the second half of 2005.

mtld.mobi