Submitted by Mike Grenville on Mon, 19 Sep 2005 15:38

Following widespread criticism of its subscription signup, Jamster!, is letting parents inhibit content from Jamster! from being downloaded to their kids' phone

The Jamster! Guardian service is the first time a company has taken steps to prevent customers purchasing from them and is an indication of the strength of the backlash from the recent Frog ringtone campaign. Although Jamster! says that its average customer in the United Kingdom is likely to be in their late 20s or early 30s, many parents have

The Guardian service allows parents to enter a mobile phone number onto a Jamster! web site to prevent content from being downloaded to that phone.

“We want parents to feel comfortable and confident in how their families use Jamster!’s popular content and this option enhances parental control over usage and provides for further direction participation in the buying process,” said Markus Berger de León, chief operating officer, Jamster.

“The unique problems associated with parental control over how children purchase mobile content needed addressing in an innovative way. Jamster! has taken that responsibility upon itself to ensure that parents have a proactive choice in how their children use the Jamster! service, which we believe now makes Jamster! the most trustworthy mobile content provider in the industry. ”

The Jamster! Guardian service is expected to be available in the UK this week, with plans to roll it out in other countries before the end of the year.