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Submitted by Mike Grenville on Tue, 21 Jun 2005 15:27 |
The search begins for Australia’s best mobile marketing campaigns for ADMA’s Mobile Marketing and Advertising Awards 2005 with the entries deadline at the end of July.
The Call for Entries campaign has begun for the 2005 Mobile Marketing and Advertising Awards (MMA Awards), run by the Australian Direct Marketing Association (ADMA) and its Mobile Marketing Council.
Aimed at celebrating and promoting the best use of mobile marketing in Australia, the MMA Awards will recognise the outstanding mobile marketing campaigns and applications that have successfully incorporated the use of SMS, MMS and other new mobile technology within their campaigns over the past 12 months.
Formed in 2002, last year’s winner, Virgin Mobile’s ‘Warren’ campaign, went on to receive international recognition winning a number of major advertising and direct marketing awards.
Recent research from IDC Australia into mobile phone use indicates that before the end of 2008 there will be 100% penetration in Australia.
Categories
Categories for this year’s MMA Awards have been changed from last year, with the aim of reflecting the ever-evolving nature of this sector and related technologies. Categories for 2005 include:
- Best use of mobile in CRM
- Best use of emerging mobile technology
- Best promotional or marketing campaign
- Best use of interactive media with mobile
- Most effective business application
- Best application of mobile payment
- Most creative mobile solution
- Best of show
- The ‘One to Watch’ award
Entries close on Friday 29 July with the Awards presentation to be held in Sydney on Thursday 15 September.
Judges
A high profile panel of senior leaders in the telecommunications and advertising sectors will be judging the awards, with Oscar Trimboli, Business Manager Real Time Collaboration - Microsoft, announced as the Chair of Judges for 2005. Logica CMG, a supporter of this event since its conception, has confirmed their continued Platinum Sponsorship of the awards and Mobile 365 as the Best of Show award sponsor.
Rob Edwards, CEO of ADMA said: “ADMA is committed to recognising and promoting the growth of all direct marketing channels and sectors and the MMA Awards form a key part of this. For the second consecutive year ADMA will be running these Awards in conjunction with the ADMA Mobile Marketing Council, and I am excited about the new and innovative campaigns that we will no doubt see in this year’s entries. Last year we saw how influential the ‘Warren’ mobile campaign was, both locally and internationally, demonstrating the integral role the MMA Awards play in the industry.â€
Chairman of Judges, Oscar Trimboli of Microsoft said: “Over the past three years, major brands and innovative marketers have proven that a mobile component in their marketing mix extends and enhances their brands and provides real time data to drive their sales. Mobile marketing has grown up; the industry has transitioned from youth focused brands into mainstream markets across all age groups.â€
www.mmaawards.com
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