Submitted by Mike Grenville on Wed, 02 Feb 2005 22:21

Casual mobile handset users continue to be the key to success in the mobile games market, according to the mobile games publisher, Mr.Goodliving.

The company, which saw it’s mobile version of the quiz game Trivial Pursuit™ Mobile Edition reach number two in the official UK Mobile Games Java Download Chart in November 2004, says that downloads have soared for games which are not aimed at the traditional console gamer.

“The mobile games market has often been treated simply as another games platform,” says Juha Ruskola, CEO, Mr.Goodliving. “However, all evidence indicates that this is not the case, and merely reproducing established videogame genres will not bring new gamers into the market.”

Trivial Pursuit™ Mobile Edition was the company’s first licensed title, and according to Ruskola, the decision to develop a branded game was considered carefully:

“The mobile games sector has seen hundreds—if not thousands—of licensed games released in the past 18 months, and not all of them have offered a good gaming experience and value for money,” says Ruskola.

“There are hundreds of millions of phone owners who are all potential players,” Ruskola concludes. “If they can’t play your game on their handset or in their own language, then they’re not going to play your game. This applies especially to a global, multi-local brand like Trivial Pursuit™.”

www.mrgoodliving.com