Submitted by Mike Grenville on Mon, 01 Nov 2004 20:24

Skiers and Snowboarders can get snow conditions for nearly 500 mountain resorts across the USA

As the lifts begin to open at mountain resorts across the country, a new service is being launched that targets ski and snowboard enthusiasts. SnoCountry Mountain Reports has partnered with SMS Media Group (SMSMG) to produce Mobile Snow Reports using text messaging.

SnoCountry already serves up snow report data to thousands of web sites. "Because of the active lifestyles of our customer base, It made sense to make our data available to them while they are mobile," says David Black, Director of Partnerships for SnoCountry. "Our customers can now be notified of changing snow and weather conditions on their cell phones," remarks Black.

The snow reports include the name of the resort, time, the base inches, type of snow, percentage of open terrain, number of open lifts, and a phone number for the resort all in 100 characters of text.

The reports are sent first thing in the morning and then again throughout the day if snow conditions change. The service is free for SnoCountry's users to subscribe; and they can choose to receive the reports on a daily basis, during the week, weekends, or when new snow falls. Snow reports are delivered for approximately 500 mountain resorts across the United States and Canada.

The reports include sponsorship at the bottom of the messages enabling the service to be free for subscribers.

The service is live with most North America wireless carriers except for Sprint and Virgin Mobile. SnoCountry is utilizing SMSMG's SMSdelivery.net messaging platform and Ads2Cell mobile ad-serving technology to provide the text alerts.

smsmediagroup.com

snocountry.com