|
|
Submitted by Mike Grenville on Tue, 22 Jun 2004 08:07 |
AT&T Wireless and McDonald's are launching of the largest on-pack Text Messaging promotion in U.S. history with an Olympic Trivia Game 'To Go' and another on Kelloggs packs
Beginning this week, more than 250 million McDonald's to-go bags will prominently feature an Olympic-related trivia game, exclusively available to AT&T Wireless text messaging users. AT&T Wireless customers can test their Olympic IQ by using the text messaging feature on their wireless phones to answer the questions.
This marks the largest-scale text promotion of its kind in the U.S. and further extends McDonald's official sponsorship of the 2004 Olympic Games and AT&T Wireless' sponsorship of the 2004 U.S. Olympic Team.
Unlike other promotional games with multiple entry options, the only way for consumers to play the Olympic Trivia game is via AT&T Wireless text messaging service.
Olympic-related trivia questions will debut on McDonald's to-go bags in mid-June. Participants simply respond to the question on the bag by sending a text message to the number 2004 with the corresponding letter choice in the body of the message. Standard text messaging rates apply.
Kelloggs
Another campaign beginning this month is on breakfast cereal packs. Approximately 80 million Kellogg's cereal and snack boxes will feature a sweepstakes promotion or Cartoon Network Text Messaging Trivia game.
AT&T Wireless claims to have previously created the largest text messaging events by a single carrier worldwide through its sponsorship of "AMERICAN IDOL" on FOX TV in 2003 and 2004.
Inter-carrier MMS services are promised later this year and AT&T Wireless hopes to be among the first carriers in the U.S. to launch
AT&T Wireless (NYSE: AWE) is the second-largest wireless carrier, based on revenues, in the United States. With 21.692 million subscribers as of March 31, 2004, and revenues of more than $16.8 billion over the last year.
www.attwireless.com/text
|
