Submitted by Mike Grenville on Thu, 27 May 2004 16:49

Cash prizes are on offer to TV viewers in Argentina who are able to reply back to questions sent to their mobile within 60 seconds

Nearly 60.000 users participated in the first edition that ended in January 2004 and Endemol Argentina is hoping to repeat sucess with this second edition that started broadcasting on 15th May.

Argentine agency By Cycle created and developed second edition of "I Felt the pulsations in your cell phone"

Viewers join by sending the word FEAR to shortcode 7857 and then answering the questions in a maximum of 60 seconds. The game has six different categories of questions: Art and Spectacles; Social Sciences; Sports; General Culture; Natural Sciences, and Tongue and Literature.

The 8.5 million users of CTI Mobile, Movicom Bellsouth, Telephone Unifón and Telecom Personal, are able to interact with the TV program, answering the "Pulsations" questions that are sent to mobiles phones at any moment during the week with a chance to win cash prizes.

The entertainment offers 12 weekly prizes of $200 in cash for each one of the winners of each category (6 prizes SMS / 6 prizes IVR) + $300 for each expert that receive the call since the program to assess al participating that is in TV.

www.by-cycle.com