Submitted by Mike Grenville on Thu, 20 May 2004 18:02

TDK has launched a Bluetooth package called FONE STYLA that makes transferring content such as ringtones and games easy that could shake the roots of the premium content industry.

“Mobile content has become big business,” says Nick Hunn, Managing Director of TDK Systems. “As mobiles morph into games consoles, movie and audio players, the demand for entertaining and amusing content continues to soar – but until now, users have had little choice in how content is delivered to their devices and they’ve had to pay premium rates set by the network operators and content providers. FONE STYLA changes all that” he said.

“First, users learnt they didn’t need to pay for music, next they learnt the same for videos. Now, free mobile content has reached the web - polyphonic ring-tones, themes, wallpaper, games and even movie clips are widely available. Respected analysts have already warned mobile operators that “mobile content that is for sale can be obtained from peer to peer networks” - until now the limitation has been that the means of getting content onto your phone has been limited to a few hardcore geeks.” he added.

FONE STYLA breaks the existing mobile content chain by allowing users to use their own PC to source content from websites on the Internet and peer to peer file sharing sites. Included in the product package is a software application developed by TDK Systems that enables users to easily transfer content from their PC to their handset.

“We’ve made phone personalisation easy and fun,” said Stuart John, TDK Systems’ head of products & services, “it’s going to be the next craze for the ‘rip it, mix it, burn it generation’.” He continued: “The software application with FONE STYLA allows users to put the content they want onto their phone in seconds without spending typically, £3.75 each time. Now, if they want to change their ring tone every day, they can.”

FONE STYLA retails for about £38 and consists of a Bluetooth USB Adaptor and software applications on a CD. The adaptor and software support 18 handsets with more in the pipeline.

You can buy a FONE STYLA through Amazon here: TDK Bluetooth USB Fone Styla

www.fonestyla.com

www.tdksystems.com