As a follow-up to the Don't Phone Me! article, Bob Hallewell of Expert Messaging explains how modern communications technology can be both great... and awful, and how picking the right medium to deliver your message is vital.
Reported by Sandra Vogel on Tue, 20 Jul 2010 07:14, United Kingdom
With the London Olympics only just around the corner, we thought we’d take a look at how China Mobile used messaging during the last Olympics in Beijing and what they learnt from it. Of course, it was three years ago now and things have already moved on considerably since then, but it might offer some pointers for London next summer.
Reported by Patrick Smith on Wed, 14 Jul 2010 10:24, World
While there was an increase in SMS spam around the 2010 FIFA World Cup, Arjan Lasschuit, Director of Product Marketing at Tekelec tells us that it doesn’t just take a large-scale event to attract significant fraudulent activity.
Reported by Patrick Smith on Tue, 13 Jul 2010 09:50, World
Following on from the recent Don’t Phone Me! post, Peter McCormick, co-founder and general manager of one-to-one communications specialist ExactTarget, picks up the ball and talks about why Subscribers Rule! in today’s multi channel communication world and why marketers need to take heed.
Reported by Patrick Smith on Wed, 07 Jul 2010 12:25, World
Mobile messaging services and companies shone at the 7th annual Mobile Messaging Awards Gala Dinner that took place on 22nd June 2010 in London. at 51 Buckingham Gate,a unique five star townhouse hotel located in the heart of Westminster.
Rumours of our demise have been greatly exaggerated
Part of the decision to continue was made as response to the reaction from people when I first announced that things were coming to an end – so thank you to everyone that got in touch.
However, it is the enthusiasm of some new members to the 160c team that has been the main drive in keeping going. So I’m really pleased to welcome Sandra Vogel and Patrick Smith to the team.
Sandra is a technology journalist and she spends much of her time writing about technology for a wide range of both business and consumer focussed clients. Examples include zdnet.co.uk where she writes reviews and has a blog called Marginalia, and the Institute of Chartered Accountants of England and Wales for whose IT Faculty she writes regularly and at whose Web site, IT Counts, she blogs.
Patrick works in PR and he is the founder of Joshua PR. Over his career he has worked for a number of clients in the messaging sector. As well as running PR agencies, he has worked in Direct Marketing and Advertising, as well as client side and has knowledge of all aspects of the marketing mix.
If you want to get in touch with the team, please drop us a note at news@160characters.org
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