The essential criteria of successful SMS & MMS marketing campaigns are permission and trust and non compliant campaigns are endangering the commercial future of the medium according to a free mobile marketing report by Dynmark.
Reported by Mike Grenville on Tue, 29 Jun 2010 16:26, United Kingdom
Consumer research about mobile banking in UK & USA by mBlox found that while security and cost concerns persist greater access to services, convenience and time-saving were cited as the main reasons for growth.
Reported by Mike Grenville on Wed, 24 Mar 2010 15:54, United Kingdom
SMS continues to gain popularity amongst older generations with no signs of abatement amongst younger users and SMS usage is set to increase over the coming 12 months according to a global consumer survey by Tekelec.
Reported by Mike Grenville on Mon, 21 Dec 2009 12:04, World
Mobile messaging services and companies shone at the 7th annual Mobile Messaging Awards Gala Dinner that took place on 22nd June 2010 in London. at 51 Buckingham Gate,a unique five star townhouse hotel located in the heart of Westminster.
Rumours of our demise have been greatly exaggerated
Part of the decision to continue was made as response to the reaction from people when I first announced that things were coming to an end – so thank you to everyone that got in touch.
However, it is the enthusiasm of some new members to the 160c team that has been the main drive in keeping going. So I’m really pleased to welcome Sandra Vogel and Patrick Smith to the team.
Sandra is a technology journalist and she spends much of her time writing about technology for a wide range of both business and consumer focussed clients. Examples include zdnet.co.uk where she writes reviews and has a blog called Marginalia, and the Institute of Chartered Accountants of England and Wales for whose IT Faculty she writes regularly and at whose Web site, IT Counts, she blogs.
Patrick works in PR and he is the founder of Joshua PR. Over his career he has worked for a number of clients in the messaging sector. As well as running PR agencies, he has worked in Direct Marketing and Advertising, as well as client side and has knowledge of all aspects of the marketing mix.
If you want to get in touch with the team, please drop us a note at news@160characters.org
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